PETRONAS’S NEWS

PETRONAS SUVIUM Takes to the street to promote consumer awareness



Promotion in conjunction with arrival of PETRONAS Adventure Team in Bangkok

PETRONAS Retail (Thailand) Co., Ltd. took its promotional marketing program to the street by using a caravan to promote consumer awareness on its premium quality diesel engine lubricant, PETRONAS SUVIUM, in Thailand.

The event also saw the participation of the PETRONAS Adventure Team (PAT), a Malaysian four-wheel drive expedition group which was on a two-day stop-over in Bangkok en-route to Pakistan for the PETRONAS South Asia 2007 Xpedition.        

Managing Director & CEO of PETRONAS Retail (Thailand) Co, Ltd. Mohd Aidnil Abdul Razak,said the PETRONAS  Suvium  Caravan  took to the streets of Bangkok in the Ratchadapisek, Sukhumvit, Silom, and Rama IV areas before making at stop at Tesco Lotus Rama IV to participate in a promotional and community relations activities.   

 

?The activity at Tesco Lotus Rama IV had included a lot of special promotions and offers, as well as other activities. Consumers got to enjoy a lot of fun games and also took advantage of our PETRONAS Suvium product offers. In addition, PETRONAS and PAT members handed over food and school supplies to the Foundation for Rehabilitation and Development of Children and Family as part of its community relations activities,? added Mohd Aidnil.

On the next day, there was the flag-off ceremony to The PETRONAS Suvium Caravan before continuing its journey to Nongkhai province and crossing the Thai-Lao border into Lao PDR.

As a prelude to the ?street? campaign, PETRONAS Retail (Thailand) Co. Ltd. also introduced a new television commercial to promote PETRONAS Suvium products among Thai diesel-engine vehicle owners.

?The involvement of PAT in the PETRONAS Suvium promotional campaign was very meaningful as the lubricant was being used by all PAT vehicles in the 15,000 km journey under the most extreme geographical and weather conditions. Such a record-breaking journey was a strong evidence to prove that PETRONAS Suvium lubricants were truly engineered to deliver highest performance at the most demanding conditions,? said Mohd Aidnil.

Launched in Thailand in September 2006, PETRONAS Suvium was a manifestation of PETRONAS? cutting-edge lubricant technology derived from its long-standing involvement in the world?s toughest and most challenging motor racing event, the Formula One.  

Flagged off in from Kuala Lumpur on 8 July 2007, the PETRONAS South Asia 2007 Xpedition would see the 65-member team in 24 four-wheel drive vehicles traveling through Thailand, Laos, China, Nepal and India before drawing to a close in Karachi, Pakistan. The 60-day expedition was also the team?s biggest and longest overland expedition in terms of the size of the convoy and also the duration of the journey.

A part of the PETRONAS Motorsports family, PAT was formed in 1999 with the objective to view the world from a different perspective through 4-wheel drive and motorbike expeditions locally and abroad. These expeditions have taken to diverse environments around the globe ? from hostile deserts and snow-capped mountains to pristine rainforest and ancient trails through to the oldest civilizations on earth.

PAT has previously embarked on eight other expeditions carrying the PETRONAS and Malaysian flags in countries where the Malaysian national oil corporation operates. Past adventures include Passage to Tibet (1999), Indo China (2000), Silk Road (2001), Siberia (2002), Africa Trek (2003) and Trans Sahara (2004), Trans-Himalayas in 2005, and Nusantara (to Indonesia) in 2006.

 

 

 

 

 

 

 

 

 

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